Functions and tasks
- Establishes an 18-month calendar/plan of activities. This calendar will be updated quarterly;
- Analyzes and monitors the performance of the products in the portfolio;
- Proposes a strategy and support actions with a view to improving product performance;
- Organizes, produces, uses market research data and transforms insights into operational strategies;
- Efficiently manage budgets;
- Ensures liaison and synergy with all the players in the chain: production, logistics, sales, quality finance, trade marketing, etc. ;
- Participates in the implementation of communication actions relating to the products in the portfolio;
- Manages the agencies for the production of packaging and labels according to standards;
- Ensures the control and monitoring of marketing and commercial actions;
- Initiates or participates in the definition and implementation of the launch plan for the company’s innovation projects;
- Makes a weekly/monthly report of his activities to his superior.
He/she will also:
- Do not bind the company without the agreement of the management;
- Comply with defined procedures, guidelines and deadlines;
- Carry out any other activity entrusted to it as part of its mission.
Required profile
The profile of the candidate must meet the following expectation:
- Master in Marketing/Sales;
- 5 years minimum of experience.
Skills
- Ability to operate in a complex and competitive environment/market;
- Successful experience in brand management;
- Ability to manage cross-functional teams;
- Mastery of consumer analysis and understanding;
- Experience in managing strategic partners, ATL and BTL agencies;
- Mastery of the Microsoft Office package (Excel, PowerPoint, etc.);
- Have knowledge of the food industry;
- Have a very good knowledge of the SIAGRO (FMCG) market;
- Have a capacity for synthesis and strategic analysis;
- Have an ability to move from conceptual to operational;
- Have institutional leadership;
- Have a sense of networking, communication, presence, negotiation;
- Be solution and results oriented;
- Have an ability to understand the market, customer complexity and distribution channels;
- Have the ability to influence in a cross-functional way;
- Have the ability to manage stress, priorities and market pressure;
- Have the ability to anticipate.
