Throughout the CAN, Kirène and Pepsi were alongside the Teranga Lions to support them during the competition with a campaign created for the occasion. Kirène staged our brand ambassador Idrissa Gana Gueye with a strong message for Senegalese youth: “It all starts with a thirst for victory”.
The campaigns were broadcast throughout the Senegalese territory combining: TV, radio, digital as well as posters in Dakar and in the region.
And he brought us the Cup!
Exceptional fan zones
We made an appointment with the supporters at 6 fan zones set up by the Kirène Group, official sponsor of the Teranga lions through its Kirène and Pepsi brands.
Exceptional fan zones have been set up in Dakar and in the regions to allow fans to watch the matches on giant screens and support our Teranga lions!
The public was just as passionate and involved as we were!
For the final, Kirène and Pepsi met the fans at the Alassane Djigo stadium in Pikine, bringing together more than 10,000 people. Several activities and performances by artists were offered to the public, enough to celebrate the victory of the Lions!
Senegal African Champion! Kirène welcomes the Lions like kings in Dakar!
Senegal is part of the history of the African Cup of Nations! In the streets of Dakar, the atmosphere was festive!
Crowds rushed to the airport to give the lions the welcome they deserve. Our teams were on hand to support the Senegalese in celebrating this victory. Thousands of bottles were distributed to allow the crowd to hydrate.
A CAN that ends in the best of ways. We are and always will be the first supporters of the Teranga Lions!
Dieureudieuf sunu gaindés yi !
Decoration ceremony of the Lions by the President of the Republic
On Tuesday, February 8, 2022, our African Champions were elevated to the rank of Officer of the National Order of the Lion by Mr President of the Republic Macky Sall during an official ceremony in front of the Palace of the Republic.
Pour l’occasion la Direction du Groupe Kirène a été invitée pour remercier les joueurs. Nearly 5,000 Kirène bottles were distributed to the crowd present to welcome our African Champions. Congratulations again to them for this well-deserved award.
Idrissa Gana Gueye welcomed to our premises to celebrate Senegal’s victory!
Our ambassador Idrissa Gana Gueye came to visit us at the headquarters of the Kirène Group to the delight of our employees. The moment for our General Manager Mr Alexandre Alcantara to congratulate our African Champion for the achievement of the Lions during the CAN.
Idrissa Gana Gueye then shared a warm moment with the Group’s employees.