Throughout the CAN, Kirène and Pepsi were by the side of the Lions of Teranga to support them during the competition with a campaign realized for the occasion. Kirène featured our brand ambassador Idrissa Gana Gueye with a strong message for the Senegalese youth: “It all starts with a thirst to win”.
The campaigns were broadcast throughout the country combining TV, radio, digital and billboards in Dakar and in the regions.
And he brought back the Cup!
Des fans zones exceptionnelles
We invited the fans to 6 fan zones set up by the Kirène Group, official sponsor of the Lions of Teranga, through its brands Kirène and Pepsi.
Exceptional fan zones have been set up in Dakar and in the regions to allow fans to watch the games on giant screens and support our lions of Teranga!
The audience was just as passionate and involved as we were!
For the final, Kirène and Pepsi invited the fans to the Alassane Djigo stadium in Pikine, gathering more than 10 thousand people. Several animations and artists’ performances were presented to the public, to celebrate the victory of the Lions!
Senegal is the African Champion! Kirène welcomes the Lions like kings in Dakar!
Senegal makes history at the African Cup of Nations! In the streets of Dakar, the mood was one of celebration!
The crowd rushed to the airport to welcome the lions the way they deserved. Our teams were on hand alongside the Senegalese people in the celebration of this victory. Thousands of bottles were distributed to allow the crowd to stay hydrated.
A CAN that ends in the best way. We are and we will always be the first supporters of the Lions of Teranga!
Dieureudieuf sunu gaindés yi !
The President’s Award Ceremony for the Lions
On Tuesday, February 8, 2022, our African Champions were elevated to the rank of Officer of the National Order of the Lion by Mr. Macky Sall, President of the Republic, during an official ceremony at the Palace of the Republic.
For the occasion, the management of the Kirène Group was invited to thank the players. Nearly 5000 Kirène bottles were distributed to the crowd attending the welcome our African Champions. Congratulations again to them for this well deserved reward.
Idrissa Gana Gueye welcomed in our office to celebrate the victory of Senegal!
Our ambassador Idrissa Gana Gueye came to visit us at the headquarters of the Kirène Group to the delight of our employees. It was the opportunity for our General Manager, Mr. Alexandre Alcantara, to congratulate our African Champion for the exploit of the Lions during the African Cup of Nations.
Idrissa Gana Gueye then shared a warm moment with the employees of the Group.